Taking care of our dental hygiene is essential to maintaining overall health. With so many available options, choosing the right toothpaste brand can be overwhelming. Therefore, we have compiled a list of the Top 10 Best Toothpaste Brands in India to help you make an informed decision. From herbal to fluoride-based toothpaste, this list covers various brands catering to different dental needs. Our selection criteria include factors such as effectiveness, ingredients, taste, and overall user experience. So, if you’re looking for the best toothpaste brands in India, keep reading to discover our top picks.
Toothpaste Industry in India
- The Indian toothpaste market is estimated to be worth ₹10,000 crore.
- Colgate is the leading toothpaste brand in India, with a market share of 77%.
- Pepsodent is the second-largest toothpaste brand in India, with a market share of 15%.
- Sensodyne is the third-largest toothpaste brand in India, with a market share of 6%.
- Himalaya is the fourth-largest toothpaste brand in India, with a market share of 5%.
- Patanjali is the fifth-largest toothpaste brand in India, with a market share of 4%.
- The average Indian uses 1.5 tubes of toothpaste per year.
- The most popular toothpaste flavours in India are mint, cinnamon, and Salt.
- The most popular toothpaste brands for children in India are Colgate Kids, Pepsodent Kids, and Sensodyne Kids.
- The most popular toothpaste brands for adults in India are Colgate, Pepsodent, Sensodyne, Himalaya, and Patanjali.
Toothpaste Brands in India
1. Colgate
- Launched in: 1806
- Headquarters: New York, United States
- Owned by: Colgate-Palmolive Company
- Products: Oral Care Products
- Price Range: Mid-to-high Range category
One of the most popular and widely recognized toothpaste brands in India is Colgate, the company offers a wide range of toothpaste to meet the varying needs of different consumers, including Colgate Total, Colgate Active Salt, and Colgate Max Fresh – all of which are available at Colgate outlets across the country.
As a popular choice, Colgate Total offers 12-hour protection against germs and plaque, while Colgate Active Salt is known for its natural salt formula that enables it to fight against tooth decay and bad breath, while Colgate Total is known for its 12-hour protection against germs and plaque. Providing an intense cooling sensation and long-lasting freshness is one of the many advantages of Colgate Max Fresh toothpaste.
2. Pepsodent
- Launched in: 1915
- Headquarters: London, United Kingdom
- Owned by: Unilever
- Products: Oral Care Products
- Price Range: Mid-Range category
A well-known toothpaste brand in India is Pepsodent, which offers a variety of toothpaste products that are customized to meet the oral care needs of the users. Pepsodent’s products include Pepsodent Germi Check, Pepsodent Gum Care, and Pepsodent Expert Protection.
There are two types of Pepsodent products, Pepsodent Germi Check and Pepsodent Gum Care. The Germi Check toothpaste contains fluoride and helps to fight germs and provide complete oral care, while Pepsodent Gum Care is specifically designed to prevent gum bleeding and gum problems.
As a result of its advanced formulation, Pepsodent Expert Protection offers complete protection against cavities and plaque from both inside and outside of the mouth.
3. Sensodyne
- Launched in: 1961
- Headquarters: Brentford, London, United Kingdom
- Owned by: GlaxoSmithKline(GSK)
- Products: Oral Care Products
- Price Range: Mid-to-High Range category
In India, Sensodyne is one of the most popular toothpaste brands focused on relieving sensitive teeth. The brand offers a number of toothpaste products, including Sensodyne Rapid Relief, Sensodyne Repair and Protect, and Sensodyne True White toothpaste.
A fast-acting toothpaste called Sensodyne Rapid Relief is designed to relieve tooth sensitivity within 3 days, whereas Sensodyne Repair and Protect are designed to repair vulnerable teeth and to protect against sensitivity for a long time. A toothpaste like Sensodyne True White is not only formulated to provide relief from sensitivity but it is also made to whiten teeth as well.
4. CloseUp
- Launched in: 1967
- Headquarters: London, United Kingdom
- Owned by: Unilever
- Products: Oral Care Products
- Price Range: Mid-Range category
In India, Close-Up is a popular toothpaste brand that offers a variety of toothpaste products, including Close-Up Diamond Attraction, Close-Up Ever Fresh Red Hot, and Close-Up Fire-Freeze. Close-Up is known for its fresh and exciting flavours and is a popular toothpaste brand in India.
You will have a sparkling white smile using Close-Up Diamond Attraction while using Close-Up Ever Fresh Red Hot to get a refreshing and long-lasting mint flavour. It is formulated with real diamonds and provides a sparkling white smile. To provide an invigorating and refreshing experience, Close-Up Fire-Freeze toothpaste alternates between hot and cold sensations.
5. Dabur Red
- Launched in: 1970
- Headquarters: Ghaziabad, Uttar Pradesh, India
- Owned by: Dabur India Limited
- Products: Oral Care Products
- Price Range: Mid-Range category
Many brands of ayurvedic toothpaste are available in India, such as Dabur Red, made with natural ingredients such as clove oil, mint, and ginger. Some of the best-selling products include Dabur Red Gel, Dabur Red Ayurvedic Paste, and Dabur Red Sparkling White.
Dabur Red Gel is a gel-based toothpaste that provides complete oral care along with a refreshing minty flavour, and Dabur Red Ayurvedic Paste is formulated with ayurvedic ingredients that promote a strong smile and healthy gums to provide complete oral care. It is a toothpaste formulated by Dabur Red that not only helps whiten teeth naturally, but it also offers excellent oral care.
6. Himalaya Dental Cream
- Launched in: 1930
- Headquarters: Bengaluru, Karnataka, India
- Owned by: The Himalaya Drug Company
- Products: Personal Care and Health Care Products
- Price Range: Mid-Range category
This toothpaste brand is also popular in India for its natural and ayurvedic ingredients such as neem, pomegranate, and Triphala and its popular products include Himalaya Dental Cream, Himalaya Sparkling White, and Himalaya Complete Care. The brand is made up of a number of products and its popular products include Himalaya Dental Cream, Himalaya Sparkling White, and Himalaya Complete Care.
With Himalaya Dental Cream and Himalaya Sparkling White, you can get complete oral care through the use of the natural ingredients neem and pomegranate, while with Himalaya Dental Cream you will be able to whiten your teeth naturally. Himalaya Complete Care toothpaste is excellent for providing complete oral care by fighting against germs, preventing tooth decay, and keeping gums healthy.
Himalaya’s commitment to natural ingredients extends beyond oral care. Learn more about their holistic approach in our guide on best herbal product brands in India.
7. Patanjali Dant Kanti
- Launched in: 2010
- Headquarters: Haridwar, Uttarakhand, India
- Owned by: Patanjali Ayurved Limited
- Products: Oral Care Products
- Price Range: Low to Mid-Range category
As the name implies, Patanjali Dant Kanti is a popular herbal toothpaste brand that is made with ayurvedic ingredients such as clove, mint, and neem. This company’s products include the Patanjali Dant Kanti Regular, the Patanjali Dant Kanti Medicated, and the Patanjali Dant Kanti Advanced. These products are formulated with natural and Ayurvedic ingredients like neem, clove, babool, and mint, which are a part of the Patanjali Dant Kanti products.
Ayurvedic herbs are used in the formulation of Patanjali Dant Kanti Medicated toothpaste, which is formulated to relieve toothaches, gum bleeding, and other dental problems, while Patanjali Dant Kanti Regular toothpaste is formulated to provide complete oral care and a refreshing taste. To keep your teeth strong and healthy gums, Patanjali Dant Kanti Advanced toothpaste is enriched with natural calcium and minerals.
For those interested in exploring more about natural and Ayurvedic products in India, you can check our comprehensive guide on best ayurvedic companies in India.
8. Meswak
- Launched in: 1998
- Headquarters: Ghaziabad, Uttar Pradesh, India
- Owned by: Dabur India Ltd
- Products: Oral Care Products
- Price Range: Mid-Range category
Meswak is a popular herbal toothpaste brand in India that is made with natural ingredients such as meswak, clove, and fennel to give its products a natural and ayurvedic formula. Its popular products include Meswak Toothpaste and Meswak Complete Care. Meswak’s products are well known for their natural and ayurvedic qualities.
The Meswak Toothpaste is a unique toothpaste that is made with the extract of a plant known as Salvadora Persica (meswak), which has been traditionally used by many cultures to treat the mouth. As a toothpaste, Meswak Complete Care provides complete oral care and helps fight against bacteria, cavities, and plaque, while providing complete oral care.
In addition to toothpaste, maintaining a healthy lifestyle is important. Explore our guide on best organic food brands in India for healthy eating options.
9. Aquafresh
- Launched in: 1973
- Headquarters: London, United Kingdom
- Owned by: GlaxoSmithKline(GSK)
- Products: Oral Care Products
- Price Range: Mid-to-High Range category
A popular toothpaste brand in India, Aquafresh is well known for its triple protection formula, which provides a full range of oral care products. Its most popular products are Aquafresh Whitening Toothpaste, Aquafresh Cavity Protection, and Aquafresh Milk Teeth. With these products, you will find a combination of fluoride, active minerals, and other ingredients that will provide you with effective solutions to your common oral health issues, including bad breath, plaque, and gum disease.
Using Aquafresh Whitening Toothpaste will help you remove stains and brighten up your smile, while using Aquafresh Cavity Protection will help you prevent cavities. It is specifically designed to prevent cavities and plaque from developing in children. Aquafresh Milk Teeth is specially formulated for children so that they will not have any problems with their delicate milk teeth.
10. Oral-B
- Launched in: 1950
- Headquarters: Cincinnati, Ohio, USA
- Owned by: Procter & Gamble (P&G)
- Products: Oral Care Products
- Price Range: Mid-Range to Premium Category
As one of India’s most popular toothpaste brands, Oral-B stands out for its commitment to providing complete oral care, namely Oral-B Pro-Health, Oral-B Complete, and Oral-B 3D White. It is known for its innovative products that are designed to offer effective solutions for common oral care problems such as plaque, gingivitis, and sensitive teeth, as well as to help prevent future oral health problems.
The Oral-B Pro-Health toothpaste helps to fight the germs and plaque that linger in the mouth, and the Oral-B Complete toothpaste is designed to provide complete oral care by preventing cavities, maintaining healthy gums, and providing fresh breath to the mouth. With Oral-B 3D White toothpaste, you can get a sparkling white smile by removing surface stains and ensuring that your teeth are clean.
Himalaya’s commitment to natural ingredients extends beyond oral care. Learn more about their holistic approach in our guide on best herbal product brands in India.
Toothpaste Buying Guide
1. Understand Your Dental Needs:
Different kinds of toothpaste cater to different dental needs. Some common types include:
- Whitening Toothpaste: These contain mild abrasives or chemicals that help remove surface stains on teeth.
- Fluoride Toothpaste: Fluoride helps prevent tooth decay by fighting germs that can lead to cavities. It’s a common ingredient in many toothpastes.
- Toothpaste for Sensitive Teeth: If your teeth are sensitive to hot or cold, consider a toothpaste specifically designed for sensitive teeth.
- Anti-plaque Toothpaste: These help in preventing plaque build-up and gum diseases.
- Toothpaste for Kids: These are specially formulated for children’s teeth and often come in flavours that kids enjoy.
2. Check for ADA Seal:
While the American Dental Association (ADA) is not Indian, its seal is internationally recognized and indicates that the toothpaste has met certain criteria for safety and effectiveness.
3. Consider Natural and Ayurvedic Options:
India has a rich tradition of Ayurveda, and there are many toothpastes available that incorporate natural and Ayurvedic ingredients, like neem, clove oil, and more. These might be a good option if you prefer a more natural approach to dental care.
4. Fluoride Content:
Fluoride is a crucial ingredient in toothpaste as it helps in preventing tooth decay. However, the fluoride content should be appropriate. For adults, it should be between 1350-1500 ppm (parts per million), while for children below six years, it should be below 1000 ppm.
5. Taste and Texture:
The taste and texture of toothpaste are largely a matter of personal preference. Some people prefer a strong minty flavour, while others might like something milder. Similarly, some people might prefer a gel toothpaste, while others might prefer a traditional paste.
6. Price:
Toothpaste prices can vary widely, from budget options to more expensive premium brands. While price can sometimes be an indicator of quality, it’s not always the case. Many affordable toothpastes do an excellent job of cleaning teeth.
7. Brand Reputation:
Consider the reputation of the brand. Brands like Colgate, Pepsodent, Dabur, Patanjali, Himalaya, and Sensodyne have a strong presence in the Indian market and are known for their quality products.
8. Reviews and Ratings:
Before buying, check online reviews and ratings from other customers. This can give you a good idea of the product’s effectiveness and whether it lives up to its claims.
9. Consult Your Dentist:
If you have specific dental concerns or conditions, it’s always a good idea to consult with your dentist before choosing a toothpaste.
Remember, the best toothpaste for you depends on your individual dental needs and personal preferences. It’s always a good idea to try a few different types to see which one you like best.
Maintaining good dental hygiene is not just about choosing the right toothpaste. Complement your oral care routine with other personal care products. Discover more by visiting our list of the best skincare brands in India.
Our Toothpaste brands Recommendations
1.Colgate
- For Cavity Protection: Colgate Maximum Cavity Protection
- For Whitening: Colgate Optic White
- For Sensitivity: Colgate Sensitive Pro-Relief
2. Pepsodent
- For Cavity Protection: Pepsodent Germi Check+
- For Gum Care: Pepsodent Gum Care
- For Fresh Breath: Pepsodent Center Fresh
3. Sensodyne
- For Sensitivity: Sensodyne Repair & Protect
- For Gum Care: Sensodyne Gum Care
- For Whitening: Sensodyne Whitening
4. CloseUp
- For Fresh Breath: CloseUp Red Hot
- For Whitening: CloseUp Diamond Attraction
5. Dabur Red
- For Natural Ingredients: Dabur Red Paste
- For Gum Care: Dabur Red Ayurvedic Paste
6. Himalaya Dental Cream
- For Natural Ingredients: Himalaya Herbals Dental Cream
- For Gum Care: Himalaya Herbals Gum Expert
7. Patanjali Dant Kanti
- For Natural Ingredients: Patanjali Dant Kanti Natural
- For Whitening: Patanjali Dant Kanti Advanced Toothpaste
8. Meswak
- For Natural Ingredients: Meswak Toothpaste
- For Gum Care: Meswak Complete Oral Care Toothpaste
9. Aquafresh
- For Cavity Protection: Aquafresh Cavity Protection
- For Fresh Breath: Aquafresh Extreme Clean Whitening Action
10. Oral-B
- For Cavity Protection: Oral-B Pro-Expert Professional Protection
- For Whitening: Oral-B 3D White Luxe Perfection
| Brand | Cavity Protection | Whitening | Sensitivity | Gum Care | Fresh Breath | Natural Ingredients |
|---|---|---|---|---|---|---|
| Colgate | Maximum Cavity Protection | Optic White | Sensitive Pro-Relief | – | – | – |
| Pepsodent | Germi Check+ | – | – | Gum Care | Center Fresh | – |
| Sensodyne | – | Whitening | Repair & Protect | Gum Care | – | – |
| CloseUp | – | Diamond Attraction | – | – | Red Hot | – |
| Dabur Red | – | – | – | Ayurvedic Paste | – | Red Paste |
| Himalaya Dental Cream | – | – | – | Herbals Gum Expert | – | Herbals Dental Cream |
| Patanjali Dant Kanti | – | Dant Kanti Advanced | – | – | – | Dant Kanti Natural |
| Meswak | – | – | – | Complete Oral Care | – | Toothpaste |
| Aquafresh | Cavity Protection | Extreme Clean Whitening Action | – | – | – | – |
| Oral-B | Pro-Expert Professional Protection | 3D White Luxe Perfection | – | – | – | – |
Please note that the “-” indicates that the brand does not have a specific product for that category or it’s not their primary focus. Always consult with your dentist before choosing a toothpaste if you have specific dental concerns or conditions.
FAQs
- What are the top 10 toothpaste brands in India?
- The top 10 toothpaste brands in India include Colgate, Sensodyne, Pepsodent, Oral-B, Patanjali Dant Kanti, Crest, Close-Up, Meswak, Himalaya, and Dabur.
- Which toothpaste is considered number one in India?
- Colgate is predominantly considered the number one toothpaste brand in India.
- Which toothpaste brands in India are recommended by dentists?
- Brands like Sensodyne, Oral-B, and Himalaya are often recommended by dentists in India due to their specific dental health benefits.
- Are there any Indian toothpaste brands that have gained significant popularity?
- Yes, Patanjali Dant Kanti and Dabur are two Indian toothpaste brands that have gained significant popularity.
- Which toothpaste brand is the best for sensitive teeth in India?
- Sensodyne is widely recognized as the best toothpaste for sensitive teeth in India.
Conclusion
In conclusion, choosing the right toothpaste is crucial for maintaining good oral hygiene. With so many options available in the market, it can be challenging to pick the best one. The top 10 toothpaste brands in India, which we have discussed, are known for their quality, effectiveness, and affordability. From traditional brands like Colgate and Pepsodent to newer brands like Himalaya and Dabur, each has its unique features and benefits. Ultimately, your best toothpaste depends on your needs and preferences. However, we hope that our list has provided you with some useful insights and helped you make an informed decision while selecting the right toothpaste for you and your family.
