Best Towel Brands in India 2024

Which one is the best towel brand in India? The market is flooded with branded towels of different varieties these days. However, it can be challenging to determine which one outperforms the others. In this blog post, we take a look at some of the top brands and compare their features so that you can make an informed decision before purchasing one.

Towel Industry in India

India is one of the leading producers and exporters of towels in the world. Here are some stats and facts about the towel industry in India:

• The global cotton towel market size was valued at USD 4.04 billion in 2022. The market is projected to grow from USD 4.25 billion in 2023 to USD 6.36 billion by 2030, exhibiting a CAGR of 5.92% during the forecast period.
• India’s kitchen towel market size was valued at USD 0.19 billion in 2022 and is expected to reach USD 0.28 billion by 2030, at a CAGR of 5.4% from 2023 to 2030.
• India accounts for nearly 36.5% of the total towel imports into the US, which is the world’s largest market for towels, followed by China at 25.9% .
• India lost its market share in terry towels by 3 percentage points to 43% in FY 2018 as compared to the previous year. On the other hand, China’s market share increased by 5 percentage points to 19% in March 2018. Pakistan’s market share dropped by one percentage point to 18% in March 2018.
• Welspun India Limited is one of the top towel manufacturers in India, and manufactures every 5th towel in the U.S. .
• Terry towel is one of the strong product categories for Indian textile companies as Indian giants have a major share in the world’s leading market. The global home textile industry is expected to increase to US $ 60 billion by 2025 from US $ 52 billion currently. In India, the home textile industry is expected to almost double from the current level of US $ 8 billion by 2025-26.

Towel Brands in India

 1. Trident

There are many towel brands on the market, but Trident is one of the most popular. The company uses cutting-edge technology to create high-quality towels for any occasion. From beach towels to bath towels, Trident has a towel for every need.

The company’s products are also very popular, with many famous people endorsing them. In addition, Trident offers exemplary customer service and a money-back guarantee, so you can be sure you’re getting the highest quality product possible. If you’re looking for an innovative towel brand, Trident is the way to go.

 2. Bombay Dyeing

Bombay Dyeing is one of the oldest and most popular towel brands in India. It was established in 1879 by Promoten Roychowdhury. Since then, the company has used cutting-edge technology to design and manufacture high-quality towels. Some of its famous products include the ‘Luxury’ and ‘Supima’ ranges.

The Luxury range is made from 100% Egyptian cotton, while the Supima range is made from 100% American Pima cotton. Both ranges are extremely soft and absorbent, making them suitable for use in the bathroom or at the poolside. Bombay Dyeing also offers a wide range of other products, such as bed linen, table linen, and home furnishings, making it one of the best bedsheet brands in India. With its commitment to quality and innovation, Bombay Dyeing is one of the best towel brands in India.

3. Lushomes

At Lushomes, we pride ourselves on providing high-quality products that help you make the most of your home. Whether you’re looking for sophisticated decor accents or durable household essentials, our selection of brands has everything you need to create a comfortable and stylish space.

One of the best-known brands in our lineup is Lushomes, renowned for its luxurious towels and other bath accessories. Carefully crafted from top-quality materials like bamboo and cotton, our towels combine cutting-edge design with exceptional comfort and functionality. And thanks to innovations in technology, such as heat transfer printing and high-definition digital printing, they are available in an endless variety of colours and patterns to suit any taste.

So whether you’re looking for quick absorbency after a shower or plush comfort when drying off after a relaxing bath, Lushomes has exactly what you need to start (or end) your day feeling refreshed and renewed.

4. Swiss Republic

The Swiss Republic brand is one of the leading towel brands in India. It has a long history of producing quality textiles expertly crafted using the latest in textile technology. This premium brand is known for its high-performance towels, which are made from durable, absorbent materials that are ideal for everything from drying off after a shower to keeping warm on chilly days. Some of the best-known products from the Swiss Republic line include plush bath towels, elegant hand towels, and cosy bath mats, all of which are available in an array of beautiful colours and patterns.

Whether you’re looking for something soft and simple or bold and statement-making, the Swiss Republic brand has you covered with its wide range of top-quality towels.

5. Turkish Bath

If you are looking for the most popular towel brand in India, look no further than Turkish Bath. Turkish Bath is a luxurious towel brand that uses cutting-edge technology to create their products. Their towels are made from 100% Egyptian cotton, which makes them incredibly soft and absorbent. In addition, their towels are double-stitched for durability and feature an elegant herringbone weave that is both stylish and functional.

Turkish Bath’s towels are available in a variety of sizes and colours, making it easy to find the right one for your needs. In addition to its towels, Turkish Bath also offers other high-quality products such as bathrobes, slippers, and cosmetic bags. With so many dazzling products to choose from, it’s easy to see why Turkish Bath is one of the premier towel brands in India.

6. Spaces

Spaces believe in providing top-quality products that stand out from the crowd. One of our best-selling and most popular product lines is premium towels. From soft and breathable cotton to durable and heat-resistant microfiber, these towels are made from the best materials. In addition, they feature innovative technologies such as quick-dry fabric and advanced moisture-wicking properties, making them ideal for everyday use both at home and on the go.

Spaces have the perfect accessory for your next gym session or beach trip, whether you need an absorbent, soft towel. Apart from towels, Spaces is also known for its other products, making it one of the best furniture brands in India.

7. Space Fly

Space Fly provides the best towel brands in India. Our products are crafted using the latest and most innovative technologies, ensuring high levels of comfort and performance. You can find a soft bath towel for everyday use, a lightweight beach towel for your next trip to the coast, or an absorbent hand towel for drying off after a workout at our store.

With products ranging from classic cotton towels to ultra-soft bamboo towels, there’s something for everyone at Space Fly. Be sure to check out some of their best-selling products, like the Space Fly Signature Bath Towel and the Super Slim Microfiber Travel Towel.

8. Akin

The Akin brand is one of the most popular towel brands in India. It is known for its high-quality products and innovative technology.

The company offers a wide range of towels, from traditional to modern designs. Some of its most popular products include the Akam+ towel, which is made with bamboo charcoal yarn for a unique look and feel; the Akonar+ towel, which is made with absorbent microfiber for quick drying; and the Akasha+ towel, which is made with luxurious cotton blend for a soft and comfortable feel. In addition to its towels, the Akin brand also offers other products such as blankets, sheets, and pillowcases.

9. Cotton Colors

Cotton Colors brand has quickly become one of the leading towel brands in India, due to its high-quality materials and innovative technology. Made from 100% pure cotton, these towels are soft, absorbent, and resistant to wear and tear. But what sets Cotton Colors apart is its use of state-of-the-art dyeing and weaving techniques, which give each towel its signature vibrant colours.

Whether you’re looking for classic white towels or bold patterned options, Cotton Colors has something for everyone. Some of the brand’s best-selling products include bath towels, hand towels, washcloths, and beach towels. Whether you’re relaxing at home or heading to the pool or beach, a towel from Cotton Colors is sure to keep you comfortable and looking gorgeous all year round.

10. FreshFromLoom

For the best towels and other textile products, look no further than FreshFromLoom. With a long history of innovation and quality craftsmanship, this brand is one of the leading brands in India for textiles.

Using cutting-edge technologies and premium materials, FreshFromLoom creates comfortable, durable, and stylish products. Their bath towels are renowned for being soft, absorbent, and easy to care for. Whether you are looking for an everyday towel or something special for travel or home décor, the FreshFromLoom brand has a product that is just right for you. So if you want to stay on top of the latest trends in the textile industry, look no further than this iconic brand. Because when it comes to bringing style and comfort into your home, there’s no better choice than FreshFromLoom.

Towel Buying Guide

When shopping for towels, it can seem like an easy, straightforward process, but there is quite a bit to consider to ensure you’re getting the best fit for your needs. To help you out, we’ve compiled this in-depth guide to make your towel-buying experience easier and more effective.

1. Material

The fabric of your towel significantly influences its absorbency, durability, and feel. Here are the most common types:

• Cotton: The most popular towel material, cotton, is known for its excellent absorbency and softness. Varieties include Egyptian, Turkish, Pima, and Upland cotton. Egyptian and Turkish cotton towels are the most luxurious and highly absorbent but can be quite expensive. Upland cotton is often used in budget towels.
• Bamboo: Bamboo towels are eco-friendly, antibacterial, and extremely soft. They’re also highly absorbent, but they can take a bit longer to dry.
• Microfiber: Microfiber towels are lightweight, quick-drying, and highly absorbent. They are often used for travel or sports towels.
• Modal: Derived from the pulp of beech trees, modal is about 50% more water-absorbent per unit volume than cotton.

2. Weight (GSM)

Towel weight is measured in GSM (grams per square meter). Towels typically range from 300 to 900 GSM. Lower GSM towels are lighter and thinner, making them great for the gym or kitchen. Higher GSM towels are heavier, more absorbent, and feel more luxurious, making them ideal for bathrooms.

3. Size

Towel size depends on its intended use:

• Washcloths (about 13″ square)
• Hand Towels (16″ x 30″)
• Bath Towels (27″ x 52″)
• Bath Sheets (35″ x 60″): Larger than bath towels, bath sheets offer more coverage.
• Beach Towels (around 30″ x 60″ but can be larger): These towels are typically colourful and large enough to lie on.

4. Construction

The construction method of a towel can influence its feel and absorbency:

• Terry Cloth: Most common construction, featuring uncut loops on both sides of the towel, offering high absorbency.
• Velour: A type of towel where the loops are cut, resulting in a velvet-like texture. These towels are plush and soft but less absorbent.
• Waffle Weave: These towels have a textured pattern that looks like a kitchen waffle. They are lightweight and quick-drying.

5. Ply

The ply of a towel refers to the number of threads wound together in a single thread used in the towel. Single-ply towels are thinner, while double-ply towels are thicker, more absorbent, and more durable.

6. Sustainability

Consider purchasing towels from brands that prioritize sustainable and ethical practices. Look for certifications such as the Global Organic Textile Standard (GOTS) or Fair Trade.

7. Price

Prices for towels can vary greatly, from a few dollars to over a hundred. Set a budget according to your needs and preferences.

8. Care

Always check the care label. Some towels may shrink or lose absorbency with hot washing. Avoid using fabric softeners on towels, as this can decrease their absorbency.

Our Towel Brands Recommendations

1. Best for Luxury Feel: If you’re after a luxurious experience, then Trident offers high-quality Egyptian cotton towels that feel plush against the skin and have high absorbency.
2. Best for Everyday Use: Bombay Dyeing offers a wide variety of towels suitable for everyday use. They are durable, have good absorbency, and come in an array of colors.
3. Best for Unique Design: Lushomes is known for its trendy, fashionable designs. They offer a range of unique patterns and vibrant colors that can make a statement in any bathroom.
4. Best for High Absorbency: Swiss Republic towels are often praised for their high absorbency. They are also soft, durable, and come in a variety of attractive colors.
5. Best for Authentic Turkish Towels: Turkish Bath offers 100% authentic Turkish cotton towels, known for their softness, high absorbency, and durability.
6. Best for Eco-friendly Towels: Spaces brand focuses on sustainable practices, providing organic cotton towels that are both eco-friendly and luxurious.
7. Best for Sports/Travel Towels: Space Fly offers a range of microfiber towels that are light, easy to pack, quick-drying, and perfect for sports or travel.
8. Best for Softness: Akin is known for its soft and plush towels, making them a favorite for those who prioritize softness in a towel.
9. Best for Budget-friendly Towels: Cotton Colors is a good option if you are looking for budget-friendly towels that don’t compromise on quality.
10. Best for Bathroom Sets: FreshFromLoom offers excellent bathroom sets, which include bath towels, hand towels, and face towels, all of the same design and color, giving a cohesive look to your bathroom.

FAQs

Conclusion

Towels are an important part of our daily lives. They keep us dry and clean, and we use them multiple times a day. It’s important to find the best towel brands in India so you can stay comfortable and healthy. We hope this article has helped you do just that!