If you’re on the hunt for the top affiliate marketing companies in India, you’ve come to the right place. We understand that finding the perfect partner for your affiliate needs can be a daunting task. With so many options out there, it’s easy to feel overwhelmed.
In this article, we’ll delve into the top 10 affiliate marketing companies in India. These are reputable firms that have proven their expertise and credibility in the industry over time. They offer a range of services designed to boost your online presence and drive sales through effective marketing strategies.
Whether you’re a seasoned pro or just dipping your toes into the world of affiliate marketing, these companies can provide valuable solutions tailored to your specific needs. So let’s explore what these top-notch Indian firms have to offer!
The scope of affiliate marketing in India extends beyond retail to include sectors like pharmaceuticals, where partnerships with pharma companies in India can be lucrative.
Affiliate Marketing Industry in India
- The affiliate marketing industry in India is valued at $96 million1.
- Affiliate marketing is still in its growth phase across India, with 15% of total online sales driven via the affiliate channel.
- The affiliate marketing business in India is expected to exceed ₹66168.07 million (approximately $835 million) by 2025.
- Established businesses, e-commerce start-ups, and online betting platforms are some sectors that have seen accelerated growth in the affiliate channel.
- Coupon affiliates are considered the most popular affiliate type in India, given the fact that Indians like to save money. Popular coupon affiliates include CupoNation, CouponsDunia, and CashKaro.
- Affiliate marketers in India make an average of ₹1,99,356 a year, with earnings ranging from ₹1,80,000 at the low end to ₹ 3,32,759 at the high end.
- The affiliate marketing industry in India is expected to grow significantly in the coming years, driven by increasing internet usage and the growth of e-commerce.
Affiliate Marketing Companies in India
- Amazon Associates
- Flipkart Affiliate
- AdmitAd
- HostGator Affiliate
- CJ Affiliate
- Awin
- eBay
- GoDaddy
- MakemyTrip
- Shopify
| Company | Revenue Data (2022) |
|---|---|
| Flipkart Affiliate | ₹5110 Crores |
| AdmitAd | GMV of INR 224 crores |
| CJ Affiliate | ₹1,416 crores (Global, 2023) |
| Awin | ₹40,817 crores (Global) |
| eBay | ₹4,998 crores (India, 2023) |
| MakeMyTrip | ₹2,200 crores |
| Shopify | Gross Profit of $2.8 Billion |
1. Amazon Associates
In the world of affiliate marketing, Amazon Associates stands out as a prominent player. Affiliates participating in this program have an opportunity to earn up to a hefty 10.8% commission fee on qualifying purchases. In fact, you could potentially rake in an impressive ₹25,000 – ₹30,000 monthly with EarnKaro – one of India’s leading affiliate marketing platforms by signing up for the Amazon Affiliate programme.
Amazon Associates is part of the larger Amazon family and as of December 2022, Amazon boasted a staggering workforce of over 1.5 million globally.
The primary service rendered by Amazon Associates revolves around its affiliate marketing programme. This provides content creators, bloggers and marketers with a platform to monetize their traffic through promoting products listed on Amazon. With each purchase made via their unique affiliate link, they earn a commission.
Key clients encompassing content creators, publishers and influencers use this platform extensively for income generation by endorsing products from Amazon’s vast catalogue to their followers or audiences.
Despite being headquartered in Hyderabad, it has managed to make a remarkable impact across the country since its inception in June 2013 when it received over 10k orders on day one! Today it proudly claims one of the top spots among eCommerce giants in India and has contributed significantly towards local job creation.
One noteworthy project was its collaboration with EarnKaro which enabled users affiliated with both platforms to earn up to that golden figure – 10.8% commission per sale made using their unique link from any product listed on Amazon.
Founded by Jeff Bezos on July 5th ,1994 , Amazon paved its way into India almost two decades later in June 2013 . From then till now it has grown exponentially, making itself a household name across the country.
In terms of market share, as of 2020, Amazon held a significant chunk at 31.2% of India’s e-commerce market, just a smidge behind Flipkart which led with a 31.9% market share.
In September 2017 Amazon expanded its horizons by partnering up with one of its sellers JV Appario Retail owned by Patni Group.
Even though Jeff Bezos is not directly involved in the day-to-day operations any more after stepping down as CEO, his legacy continues under the capable leadership of Andy Jassy taking Amazon and all its entities including Amazon Associates to new heights each day.
For those interested in promoting products related to logistics and shipping, exploring shipping companies in India can provide additional affiliate marketing opportunities.
Flipkart’s extensive range of products includes offerings from various consumer durable companies in India, providing a wide array of options for affiliate marketers.
2. Flipkart Affiliate
Staking its claim as a leading player in the e-commerce scene, Flipkart is renowned for its vast selection of products and impeccable customer service. Founded by Sachin Bansal and Binny Bansal in 2007, it’s swiftly grown from an online bookstore into a platform offering everything from fashion to groceries. With headquarters nestled in Bengaluru, India, this company has got your shopping needs covered.
In the fiscal year of 2022 alone, they reported revenue surpassing 511 billion Indian rupees (that’s about 5110 crores!).
| Financial Year | Revenue (in INR) |
|---|---|
| 2022 | 5110 Crores |
With an army of around 33,000 employees as of 2022, it’s clear that Flipkart isn’t just a big name – it’s also a major employer.
From electronics to kitchen appliances and even baby products – you name it; chances are Flipkart sells it! Here’s just a sneak peek at their extensive product range:
- Electronics
- Clothing
- Footwear
- Watches
- Baby Products
- Furniture
Flipkart’s clientele consists largely of registered users who prefer online shopping over hitting the high street. As per last count, they boast over 295 million registered users – that’s almost three times the population of the United Kingdom!
When we talk about achievements for an e-commerce giant like Flipkart, one figure stands out above all: market share. As per data from October 2023, they’re holding onto a whopping 64% market share in India’s e-commerce industry.
Flipkart’s knack for effective collaborations is widely recognised. One of their most successful partnerships was with Bollywood superstars Ranbir Kapoor and Alia Bhatt on their “#IndiaKaFashionCapital” campaign.
From two friends selling books online in 2007 to becoming India’s largest online retailer, Flipkart’s journey is nothing short of inspiring.
Flipkart has poured resources into research and development, ensuring they stay at the cutting edge of technology. By developing technology in-house, they’ve managed to better meet publisher requirements.
Celebrities certainly seem to love teaming up with Flipkart! In addition to Ranbir Kapoor and Alia Bhatt, they’ve partnered with numerous big names for marketing campaigns – keeping them firmly in the public eye.
For those interested in fashion and retail, affiliating with footwear companies in India can add diversity to their marketing strategies.
3. AdmitAd
Let’s talk about one of the leading affiliate marketing companies in India, Admitad. With its impressive growth and innovative solutions, it’s making quite a mark in the industry.
In the first quarter of 2022 alone, online brands associated with Admitad generated a Gross Merchandise Value (GMV) of INR 224 crores. The total earnings for publishers during this period were roughly INR 26 crores.
The company seems to be growing at an equally remarkable rate when we look at their team size. As of 2022, Admitad India boasts a strong workforce of over 50 employees.
Its suite is designed to cater to advertisers, publishers and influencers alike – irrespective of their size. It connects brands with more than 100,000 active publishers globally using diverse business models. They’ve got services like ‘Admitad Instant Payout’, providing affiliates immediate access to earnings and ‘Admitad Rise’ which helps small businesses and startups launch their affiliate marketing programme.
Their client list is as extensive as their service offerings – ranging from Depositphotos and Thomas Cook India to Goodgame Studios, Hindustan Times and GrabOn.
Though headquartered in Germany, you’ll find an office in Gurugram too catering specifically to the Indian market needs.
In terms of achievements and innovations, few can match up with Admitad’s record. They’ve revolutionised affiliate marketing by introducing features like ‘Admitad Instant Payout’. Their expansion across various business units combined with collaborations with brands across segments has further solidified their position in the industry.
One such notable partnership was formed with The Hindu – one of India’s leading media houses – where they launched coupon and deal sections for its audience together.
Founded as a global network linking advertisers with publishers, today it serves more than 500 brands and 9,000 publishers in India alone. Despite such impressive figures, their market share is around a modest 0.6% in the Affiliate Marketing category.
Innovation seems to be at the heart of Admitad with the continuous introduction of new features like ‘Admitad Instant Payout’ and ‘Admitad Rise’. Besides these, they also offer technical support, training and consulting services to ensure quality work by affiliates.
Expansion has been another key strategy for Admitad as it now includes various products and verticals – Admitad Affiliate, Monetization Centre, Admitad ConvertSocial, and Admitad Whitelabels – under its umbrella.
Leading from the front are Alexander Bachmann – founder and CEO of Admitad – along with Neha Kulwal who serves as the Country Manager for Admitad India.
Overall, we can say that AdmitAd has carved out a significant space for itself in the affiliate marketing industry in India through consistent growth, innovative solutions and strong partnerships.
4. HostGator Affiliate
When you’re talking about the top affiliate marketing companies in India, it’s impossible not to mention HostGator. As one of the most rewarding programs around, their affiliates can rake in up to ₹700 commission per transaction.
From web hosting to cloud hosting and even WordPress hosting – they’ve got it all covered. Every time someone shops via your link for these services, you’ll earn a commission.
The beauty of the HostGator affiliate program is that it doesn’t exclude anyone. It considers its key clients to be its affiliates who tirelessly promote their quality hosting services while earning commissions on generated sales.
Although headquartered in Houston Texas, U.S., HostGator has made its presence felt in India with an office located right here in Mangalore Karnataka.
HostGator also boasts impressive achievements since being established back in 2002 by Brent Oxley (who was then a student!). In fact, Inc. Magazine ranked them among the fastest-growing companies – standing at an impressive 21st position nationally and taking first place within Texas’ Houston-Sugar Land-Baytown area back in 2008.
One notable partnership saw them teaming up with EarnKaro – a platform allowing users to earn commission from shared deals across various sites. Through this collaboration, affiliates stand to gain commission on each Hostgator order placed via their EarnKaro link.
HostGator has come a long way since its inception in a small office in Boca Raton, Florida. It’s now housed within an expansive 20,000 sq. foot building in Houston Texas and even opened an international office in Canada back in 2006. The company was purchased by Endurance International Group (EIG) for $299.8 million back in 2012.
Now operating as a subsidiary of EIG, HostGator continues to go from strength to strength under the guidance of Brent Oxley – still a key figurehead within the web hosting industry.
5. CJ Affiliate
Making waves in the affiliate marketing world, CJ Affiliate is a force to be reckoned with. In 2023, this powerhouse generated an impressive revenue of $170 million. Boasting a sizeable workforce of 1,098 employees as of that year, it’s clear that CJ Affiliate is no small player in its industry.
Specialising in pay-for-performance programs, this leading affiliate network has carved out a niche for itself. Their expertise lies in fostering productive partnerships between advertisers and publishers. This strategy enables businesses to extend their reach and connect with millions of online consumers each day.
Dell India stands out from the crowd after migrating their India-based affiliate program to CJ and reaping substantial growth in product sales, revenue, and traffic as a result. Other notable clients include globally recognised household names such as eHarmony.
Although headquartered across the pond in Santa Barbara, California USA; CJ Affiliate’s influence extends worldwide including here at India.
One standout accomplishment for CJ Affiliate was successfully transitioning Dell India’s affiliate program to their platform resulting consistently high-quality growth across multiple metrics – product sales; revenue; traffic volumes etcetera. Other significant projects include partnering with eHarmony on their online dating offering.
Tracing its roots back to 1998 when it was known as Commission Junction; today’s incarnation – CJ Affiliate – is now considered among the largest most established affiliate marketing networks on Earth.
Of course behind every successful company are key people driving forward: Mayuresh Kshetramade (CEO) Shatay (CMO joined 2022) are just two such individuals steering CJ Affiliate’s ongoing success story.
6. Awin
Diving straight into the figures, in 2022, Awin reported a whopping 200 million sales worldwide. These sales collectively pulled in a staggering $4.9 billion in revenue for their advertisers.
Awin with over 1,200 employees scattered across the globe, they’ve built quite an impressive team.
An international affiliate marketing platform that connects over 270k active affiliate partners with advertisers globally – helping consumers reach those hard-to-find corners of the market. Depending on your business needs, you can opt for several plans such as Awin Access, Awin Accelerate or even Awin Advanced.
A quick glance at their client list will reveal some familiar names – Google and Facebook to name just two from over 22k companies! Awin has 15 offices spread across the globe.
In terms of achievements – their platform generating $4.9 billion in revenue from 200 million sales last year and being shortlisted for seven awards at the upcoming Global PMAs.
Awin continually seeks partnerships that will further bolster its position within the industry. They’ve joined forces with ShareASale and Commission Factory to drive their global affiliate platform forward while also investing heavily into ‘wecantrack’ which aims to enhance data portability while providing crucial page and link-level revenue attribution for all publishers.
Looking back, Awin (then known as Affiliate Window) has come a long way since its inception and is now viewed as a leading light in the affiliate marketing world.
Their commitment to Research and Development is evident through their investment in wecantrack which aims to enhance data portability and provide page and link-level revenue attribution for all publishers.
7. eBay
Diving into the world of affiliate marketing in India, you’ll find eBay standing tall. By 2023, global spending on affiliate marketing is predicted to shoot up to $14.3 billion (approximately ₹1,07,25 crores) and expected to scale even higher by 2024 at around $15.7 billion (roughly ₹1,17,75 crores).
eBay has an extensive product portfolio with everything from electronics and fashion to collectibles and art products up for grabs. Affiliates can jump aboard the eBay Partner Network – their official affiliate marketing programme – promoting these items while earning a commission and driving traffic back to eBay.
They’re essentially key clients who play a pivotal role in promoting eBay’s diverse offerings. For every transaction made via their affiliate link, they stand a chance of earning up to an 11% commission.
While its headquarters may be nestled away in San Jose, California. This American multinational e-commerce company boasts a substantial presence across India delivering to major cities and towns throughout the country.
eBay has cemented itself as one of the world’s largest e-commerce platforms. It was such a significant player within India’s digital landscape that its operations were sold off as part of Flipkart’s $1.4 billion fundraise where eBay participated.
This giant runs an affiliate program under the banner ‘eBay Partner Network’. Here affiliates get rewarded for promoting products on sale on eBay’s site and driving potential buyers their way.
Rewinding back to 1995 when Pierre Omidyar founded this behemoth named eBay – growth was rapid from then onwards as they expanded beyond collectibles into nearly anything sellable you could think of! By 2000, over 12 million users were registered on the platform with a staggering cyber inventory of more than 4.5 million items available for sale every single day.
In terms of research and development, eBay adopts a unique system allowing different departments to pull data from their data mart into sandbox spaces for in-depth analysis. This pivotal step aids in making data-driven decisions.
Rounding up with subsidiaries and acquisitions; back in 2002 eBay snapped up iBazar – a European auction website similar to its own, before purchasing PayPal later that same year. Fast forward to April 2018 when it seized control of the Japanese division of Qoo10; a marketplace driven by Giosis boasting as Japan’s fourth largest GMV for a cool $573 million!
8. GoDaddy
Taking a peek into the world of affiliate marketing in India, you’ll find that GoDaddy stands out as one of the top players. Their affiliates can earn an average commission ranging between ₹5,000 – ₹7,000 per month. Keen affiliates who manage to notch up their transactions through affiliate links could see this figure rise beyond ₹10,000.
Employing a workforce of 6,910 globally as at December 31st, 2022; GoDaddy’s team is all-inclusive covering global operations and not just its Indian affiliate marketing sector. The company offers a diverse range of products and services that affiliates can promote; from domain registration and web hosting to email marketing services and security services such as SSL certificates.
Open to anyone wishing to join their ranks, GoDaddy’s client base spans individual affiliate marketers, businesses, bloggers and content creators. It holds a strong position in India’s affiliate market with one of the best-paid domain affiliate programs, making it a popular choice amongst many marketers. Further bolstering its standing is its partnership with Commission Junction for managing its affiliate programs.
Founded by Bob Parsons in 1997, GoDaddy has grown exponentially over the years to become the world’s largest domain registrar. Its core business may be domain registration and web hosting but it has also cemented itself firmly within India’s affiliate marketing industry.
The company’s achievements are well recognised too; bagging the “People’s Choice Award” from Commission Junction back in 2013 is testament enough.
Lastly but no less notable is Aman Bhutani who currently serves as CEO at GoDaddy. His leadership continues to steer the company towards greater heights in the affiliate marketing sector. All these factors contribute to the strong reputation and recognition of GoDaddy as a key player in India’s affiliate marketing industry.
Affiliate marketers focusing on lifestyle and luxury items can also consider promoting products from top jewellery companies in India.
9. MakemyTrip
Now, let’s turn our attention to MakeMyTrip. This company has made significant strides in the Indian affiliate marketing space, standing as one of the top players today.
In terms of financials, MakeMyTrip has shown considerable growth over recent years. Its revenue was approximately 600 million U.S. dollars across India for fiscal year 2023, almost doubling from 303.9 million U.S. dollars in the previous year. Converting these figures into Indian Rupees we find that the revenue for 2022 was about ₹2,200 crores.
On its roster are some 3,338 employees who contribute towards the success of this organisation as of 2022.
MakeMyTrip offers a broad range of online travel services – from booking flights and hotels to arranging holidays and transportation like buses, trains or cars. They’ve also got their hands in affiliate marketing where you can earn commissions on bookings made through your link.
Their client base is diverse too – individual customers needing travel bookings and businesses seeking opportunities via their affiliate program both find value in what MakeMyTrip offers.
This powerhouse is headquartered at Gurugram in Haryana. They had a successful run last year with two major highlights being their repositioning as India’s Travel Superapp and bolstering myBiz under their business-to-business arm.
One other notable event was TripMoney (fintech arm) acquiring BookMyForex – an online foreign exchange services provider – back in April ’22.
The roots of MakeMyTrip trace back to Deep Kalra who founded it back in 2000 catering primarily to overseas Indians’ US-India travel needs before expanding operations domestically five years later offering flight tickets alongside non-air services like holiday packages and hotel bookings. A milestone in their journey was the listing of MakeMyTrip Limited on NASDAQ in 2010.
One of the biggest acquisitions in India’s online travel space – MakeMyTrip merging with Ibibo Group, a leading travel booking portal, through a stock transaction back in 2016.
10. Shopify
Shopify, a leading player in the e-commerce industry, has made significant strides recently. Last year alone, they saw an 11% rise in gross profit dollars, reaching $2.8 billion compared to $2.5 billion in 2021. Despite this growth, there was an operating loss of $822.3 million or 15% of revenue for 2022.
| Year | Gross Profit Dollars | Operating Loss/Income |
|---|---|---|
| 2021 | $2.5 Billion | Income of $268 Million (6% of revenue) |
| 2022 | $2.8 Billion | Loss of $822 Million (15% of revenue) |
Their platform and services are designed for speed, customisation, reliability and security – cornerstones for any successful online business. In fact, new key strategic products were launched by Shopify in 2022 such as Commerce Components by Shopify (“CCS”), providing a modern stack engineered for enterprise retail.
Shopify’s client base is varied and includes big-name brands such as Mattel and Supreme alongside notable celebrity brands like SKKN by Kim Kardashian. This diversity speaks volumes about their ability to cater to businesses large and small.
Some major achievements last year include a Gross Merchandise Volume (GMV) that exceeded a whopping $197 billion! They also successfully rolled out several new strategic products further solidifying their mission-critical solutions to power the future of commerce.
Onto partnerships now; Shopify made headlines when it announced the opening up its infrastructure to power some of the world’s largest retailers with Commerce Components by Shopify (“CCS”).
The crown jewel in Shopify’s offerings is their Affiliate Marketing Program. It’s a win-win for both Shopify and content creators, course educators, influencers and review sites who can earn competitive commissions by helping their audiences launch successful businesses on the Shopify platform. The program is free to join, global in scale and supports applications from any country.
In conclusion, it’s clear that Shopify has had an impressive year with significant growth in profits despite operating losses. They’ve continued to innovate with new strategic products and maintained a strong client base including several big-name brands. Their affiliate marketing program offers an attractive opportunity for anyone wishing to monetize their audience while contributing to business growth on the Shopify platform.
In addition to e-commerce, affiliates can find opportunities with education companies in India, promoting educational tools and services.
As the affiliate marketing landscape grows, partnerships with game development companies in India could open new avenues for digital marketers.
Conclusion on Affiliate Marketing Companies in India
We’ve journeyed through the world of affiliate marketing companies in India, and we’re now at the end of our exploration. It’s clear that these businesses play a crucial role in the digital marketing landscape.
Affiliate marketing has proven to be an effective strategy for many brands. It offers a cost-effective way to reach target audiences and drive online sales. When it comes to choosing an affiliate marketing company, you need one that aligns with your business goals.
In summary, the future looks bright for affiliate marketing in India. As more businesses see the advantages of this strategy, demand will likely grow for these services – making it a good time to start exploring your options if you haven’t already!
But remember: while these companies may be ranked as the best, what really matters is how well they can fulfil your specific needs. Always do thorough research before making any decisions.
As you explore these top affiliate marketing companies, also consider the potential of direct selling companies in India for expanding your affiliate marketing portfolio.
